Number One is true — if that’s your value proposition. Number Two and Three, always true.
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Pete Sena
12 rules for startups.
How to build like Mark Cuban..
I obsess over how people think and build companies.
Here are 12 rules that Marc Cuban swears by…
1. Obsession is Key.
Don’t start a company unless it’s an obsession.
2. Don’t start with an exit strategy.
If you do, this isn’t your obsession.
3. Hire people who you think will love working there.
The team is everything. Their enthusiasm fuels your success.
4. Sales cures all.
Focus on selling your product or service.
5. Know what you’re best at.
Know your core competencies and focus on being great at them.
This is where you should spend your energy.
6. Lunch is leverage.
Lunch is a chance to get out of the office and talk.
Use this time to build relationships and connect
7. Default to open.
No offices. Cuban believes nothing is private in a startup. Keep your organization flat and open.
8. On Technology Choices.
As far as tech goes, go with what you know.
9. Flat, not Fat orgs.
Keep your org flat.
This encourages open communication and quick decision-making.
10. Never buy Swag.
Never buy swag. It’s an unnecessary expense.
11. Never hire a PR Firm.
Never hire a PR firm. Handle public relations internally.
12. Culture is key to winning.
Make the job fun for employees. A happy team is a productive team.
