What-whhhhat??!! My earliest patents were in the printing industry. Laser short-run litho paper printing plates, the first fraud-proof airline tickets, printed magnetic stripes on paper disposable tickets for Marta, Bart, Metro, New Jersey Turnpike, blah blah.
But what is THIS??! Yikes! Next it will be bumper stickers that talk?
Effective? I don’t know. Annoying? Maybe. But still, this encompasses both meanings of the word “dope”!
Thanks for the heads up on “annoying” or “powerful” —we don’t know yet, David Szazynski. If you like it then it’s probably the future, since making the future is what you’ve been doing for a long time. 🙂
David Rosendahl
A piece of mail talked back to me yesterday!?!
I’m not kidding.
I scanned a QR code on a real estate mailer & within seconds, a voice started talking to me.
Answering my questions about the property.
In real time. Like a human picked up the phone.
Except nobody picked up the phone 😍
I’ve been in direct mail for 25 years.
I’ve watched us fight the same battle over and over:
Prove that mail works.
Prove it drives revenue.
Prove it’s not just an antiquated expense.
And for most of that time, Google got the credit.
Someone gets your mail piece, goes to their phone, searches the brand… and the digital team gets the credit. Right?
That era is ending.
When every response, every conversation, every lead generated from a mail piece is tracked & attributed: Guess what, you’re not selling print anymore.
You’re delivering results. Revenue!!
This is 2 minutes. Watch what happens when SHE starts talking👇
